Preschool Mission Education And Learning Environment

BJBee’s Preschool Brownsville, Oregon BJBee’s Preschool Mission: To promote full and equal participation in the education and learning environment regardless of racial and ethnic background, socioeconomic status, disabilities, sexual orientation, or families of different gender identities. BJBee’s Preschool is committed to valuing diversity by providing equality of opportunity and anti-discriminatory practice for all children and families. We respect and value the linguistic, cultural and religious diversity which exists in the community. We are committed to challenging attitudes that promote racial discrimination, ensuring respect for all and preparing all children for life in a culturally diverse society. Diversity in the classroom and school must nurture an inclusive learning environment and culture. BJBee’s Preschool is open to all members of the community. We welcome all families equally. We advertise our service widely. We reflect the diversity of members of our society in our publicity and promotional materials. We provide information in clear, concise language, whether in spoken or written form. We provide information in as many languages as possible. We base our admissions policy on a fair system. We ensure that all parents are made aware of our equal opportunities, race equality and diversity policies. We do not discriminate against a child or their family, or prevent entry to our preschool, on the basis of color, ethnicity, religion, different genderShow MoreRelatedEarly Childhood Education Essay875 Words   |  4 PagesEarly childhood education is one of the most important policy topics out there. Research has proven that the early years in childhood is a critical period for opportunity to develop a child’s full potential; as well as form academic, social, and cognitive skills that determine not only success in school but also their entire life (The White House). The right to a free, public education is guaranteed to all children in the United States. Early education is voluntary, and therefore some children areRead MoreA Interview With A Leader Of The Local Preschool1539 Words   |  7 Pages Learning about Leadership Leaders play a significant role, especially in the early childhood field. The staff, parents, students, and the community members have an opportunity to work and collaborate with administrators of the program and create a healthy learning environment for their children and the community. Research has shown that strong leadership characterizes the quality of preschool settings, where leaders and practitioners share a clear vision of the setting’s practices (Ang, 2011).Read MoreMy Mission At Woodley Road Pre School1310 Words   |  6 PagesSchool Mission Our mission here at Woodley Road pre-school is to provide a high quality structured educational program to children and families around the ages three to five years old. 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Legislation, at that time, was starting to consider to extend state responsibility for educating preschool special education students. At that time, it was th e first comprehensive education program for preschool special education studentsRead MorePreschool Center Essay836 Words   |  4 Pagescommunity together. The mission of the JCC is to bring our community together and to be the hub of Jewish life in our region. They encourage social, physical, and intellectual growth in the center that is guided by Jewish values and culture. The center welcomes everyone and provides them with a positive environment. The program of the JCC is a little different from other childhood centers. Some of the programs they have in the early childhood center are half day preschool, preschool plus, lunch bunchRead MoreThe Impact Of Finley School District : A Research Project On Student Achievement1314 Words   |  6 Pagestheir mission statement All Kids Achieving. Programs and services are funded and made possible in order to provide the educational opportunity for Finley students to achieve and reach proficiency. Services provided through such programs as Title 1 have provided the necessary means in supporting students and their families in the quest for student academic achievement. Title 1 services ensure that all children have a fair, equal, and significant opportunity to obtain a high-quality education andRead MoreHOPE Program Agency Case Study1442 Words   |  6 Pagesdelays. The program offered through the San Diego Office of Education located at 6401 Linda Vista Road in San Diego, California 92111. The mission statement and philosophy is built around Carl Dunst’s theory on enabling and empowering families. The HOPE program also believes in helping the families, and the staff work with them, collaborating. They believe in reciprocal relationships, and that relationships are the foundation for all learning. The program also supports the family in their beliefs, valuesRead MoreDescribe The Child Care Center1227 Words   |  5 PagesSection C General Company Description Describe the child care center: This child care center flourishes with creativity. The environment is molded by family orientation and the thriving of learning. The building is red brick all the way around with black roofing. The outside has a look of professionalism and welcoming to all who enter. The flowers and shrubbery change by the season and the cleanliness of the area is inviting to all visitors. Upon coming in the front door, the warmth of the lobby

Death Penalty Essay - 607 Words

Capital punishment as known as the death penalty is the execution of a person by judicial process as a punishment for an offense. Crimes that are known as capital crimes or capital offences result in the death punishment. China crimes that were human trafficking and serious cases of corruptions are punishments of the death penalty. Militaries around the world court-martials had imposed death sentences for offenses such as cowardice, desertion, insubordination, and mutiny. The methods of execution include electrocution, the firing squad or other sorts of shooting, stoning in Islamic countries, the gas chamber, hanging, and lethal injection. The death punishment for human trafficking and serious cases of corruptions is not morally†¦show more content†¦Military is one part of the government that took their rules and integrity seriously. Once you join the military you work for the president, the government. If you desert the military you desert your country, if you show f ear you show cowardice. If you get capture and give up all the information to your captures you are shower cowardice. You disobey your superior you are in insubordination, and if you argue and go against your officers appointed over you, then you are causing mutinies. These are harsh violations, but I do not believe that this deserves a death penalty. Today there are methods to the death penalty are legal processes. These process involves Sentencing, direct review, state collateral review and federal and challenge. Challenging has become increasingly important. Once you been sentence to the death penalty you have the right to challenge the ruling. The most common electrocution that is used is the lethal injections. Regardless, is the death penalty ethically good for our society? How many innocent people died under the death penalty? What is required and acknowledge as a capital crime? Today, our prisons are over capacity. They are full of violent criminals that have do ne various crimes. However, do any of them that are waiting to be on death row deserve to be? I believe murders, and severe child molesters and murders deserved to be on the death penalty. This will make our society for our children and toShow MoreRelatedPro Death Penalty Speech1482 Words   |  6 Pagesintroduce myself before we get started. My name is Slick Perry and if you didn’t already know, I am the state governor of Texas. You are all aware that we are reviewing our recidivism rate to various crimes and reviewing our stance regarding the death penalty as we approach 2009. Everyone here understands that capital punishment is a very controversial topic in the United States. In Texas, from December 1982 through August 2008, only 361 criminals of the millions of Texans in our good state were executedRead MoreThe Truth About The Death Penalty973 Words   |  4 Pages In her article â€Å"The Truth About The Death Penalty†, Carina Kolodny argues that the death penalty should be abolished in all fifty states due to the fact that it is ineffective and very expensive. Kolodny believes that capital punishment has too many complications and variables that cause it be more of an issue than a real solution for capital offenses. She proposes that the death penalty should be dropped and exchanged for better programs such as Proposition 34, which replaces capital punishmentRead MoreThe Bible and Death Penal ty Essay example812 Words   |  4 Pagesa person’s view of the Bible influence what they think about the death penalty for murderers.† I would like to see if a person’s view of the bible influence what they think of the death penalty. This is interesting to me because I am interested in the field of criminal justice and the death penalty is a huge topic to this day. There are many journals that talk about studies that were done on religion and views of the death penalty which have to do with my topic of interest. My hypothesis is thatRead MoreEssay on Death Penalty: Capital Punishment and Violent Crime1570 Words   |  7 PagesCapital Punishment and Violent Crime Hypothesis Most Americans are pro-death penalty, even though they dont really believe that it is an effective deterrent to violent crime. Those who are pro-death penalty will remain so, even if faced with the best arguments of anti-death penalty activists and told to assume the arguments were absolutely true. Violent crime Violent crime is a major problem in the United States. According to the ACLU, the violent crime rate rose sixty-one percentRead MoreEssay on Article Analysis: OSullivans View of the Death Penalty1536 Words   |  7 PagesBritain should have the death penalty. O’Sullivan addresses all the main counter arguments when explain to his audience his conclusion. His supporting evidence includes death penalty decisions in history and several other statistics. Emotionally terms, faulty cause and effects scenarios, and either/or point of views are other ways the author conveys his opinion to the audience. The article begins with an overall theme threw out O’Sullivan’s piece: does the death penalty appropriately punishRead MoreThe Death Penalty Is Justified1143 Words   |  5 PagesAllison Shu 2/25/16 Period 2 Objective paper on the death penalty Capital punishment is legally authorized killing as punishment for a crime. The death penalty questions the morality of killing a person as justification for their crime. It also brings to question whether the death penalty actually serves as a deterrent for crime, and that some of the people executed are found innocent afterwards. The debates over the constitutionality of the death penalty and whether capital punishment should be usedRead MoreThe Death Penalty For Juveniles946 Words   |  4 Pages The death penalty for minors differs greatly from the death penalty for adult. The law that minor could be put on death row was decided to rule against the eighth amendment. The eighth amendment prohibits the act of â€Å"cruel and unusual punishment† which putting minors on death row breaks. On March 4, 2005 the law that minors could not be put on death row for their actions was set into place. The new laws say, â€Å"They cannot punish a minor by death penalty and they cannot punish someone for a crimeRead MoreShould The Death Penalty Be Mandatory?925 Words   |  4 Pagesopinions on the subject. When we were discussing the death penalty although my opinion didn’t change, after hearing what some of my classmates had to say about the subject during our lab I was able to respectfully see why they had those thoughts and feelings about the subject. I believe that we should have the death penalty, and that it helps prevents more crime from happening. However, during our lab students that thought we should ban the death penalty had some pretty interesting reasons behind theirRead MoreThe Death Penalty Should Be Legal1805 Words   |  8 Pagesthat we all know is the death penalty. This penalty has been going around for years. To many people it might be the best way of punishing a person. On the other hand there are people who think that if you kill a person you should be sentenced to die as well. For me I would say it might not be the best way and it not working as many would like it. When choosing if you are for the death penalty you have to okay with an insect person dyei ng or even a family member being in death row. I know that is somethingRead MoreThe Death Penalty : An Effective Reliable Tool904 Words   |  4 Pagesthe death penalty has been a frequent topic of discussion, as our recent technological advancements have evidently led individuals to consider the â€Å"new found† legitimacy of our court systems, as statistics display that our previous racial bias and the apparent morality of the practice itself have a miniscule impact on our conviction rate. Both the advancements and ethics that the death penalty provides become apparent through the utilization of anecdotes and statistics, as the death penalty has prevailed

A Comparison of Gender-Roles in A Dolls House and A...

Gender-Roles in A Dolls House and A Streetcar named Desire The roles of males and females in our society are subjects that entail great criticism, and have been under scrutiny for as long as a `society has existed. In analyzing A Dolls House by Henrick Ibsen and A Streetcar named Desire by Tennessee Williams, the effects that gender-roles have on relationships is an evident aspect in both of the plays. The choice of words used by the authors strongly underscores the themes of supremacy, selfishness, inequality, and unmistakably, the roles of men and women in society. In Act I of A Dolls House, there are many clues that hint at the kind of marriage Nora and Torvald have. It seems that Nora is a doll†¦show more content†¦Noras duties, in general, are restricted to caring for the children, doing housework, and working on her needlepoint. A problem with her responsibilities is that her most important obligation is to please Torvald, making her role similar to that of a slave. The problem in A Dolls House lies not only with Torvald, but also with the entire Victorian society. Females were confined in every way imaginable. When Torvald does not immediately offer to help Nora after Krogstad threatens to expose her, Nora realizes that there is a problem. By waiting until after he discovers that his social status will suffer no harm, Torvald reveals his true feelings, which put appearance, both social and physical, ahead of the wife whom he says he loves. This revelation is what prompts Nora to walk out on Torvald. When Torvald tries to reconcile with Nora, she explains to him how she had been treated like a child all her life; her father had treated her much the same way Torvald does. Both male superiority figures not only denied her the right to think and act the way she wished, but limited her happiness. Nora describes her feelings as always merry, never happy (Ibsen 1015). When Nora finally slams the door and leaves, she is not only slamming it on Torvald, but also on everything else that has happened in her past which curtailed her growth into a mature woman.Show MoreRelatedEssay Prompts4057 Words   |  17 Pageson the Floss The Awakening Moby-Dick Billy Budd Mrs. Dalloway Bleak House Native Son Bless Me,Ultima One Hundred Years of Solitude Catch-22 Othello Crime and Punishment The Scarlet Letter The Crucible Slaughterhouse-Five A Farewell to Arms Song of Solomon Ghosts The Stone Angel The Great Gatsby The Stranger Heart of Darkness A Tale of Two Cities The House of Mirth Their Eyes Were Watching God Jude the Obscure 2003 (Form A): According

Marketing Communications on Brand Development

Question: Discuss about the Marketing Communications on Brand Development. Answer: Introduction: The process of building and maintaining the marketing communications is an important aspect of the growth of the company where in the branding is the key to success and visibility of the company (Aaker, 2009). Australia, in recent times, has emerged as one of the rapidly developing economies in the world owing to the high end industrialization and entry into market sector like manufacturing and production of Automobiles and electronics that had earlier not been explored. This has lent a major competitive edge to the companies who wish to add a cost benefit to the products and services that are being offered to entertain the competition met at a global platform. In order to increase the revenues that are generated, each organization needs to engage in a lengthy and elaborate process of branding and image building (Balmer, 2011). This helps the company in seeking the market space that it needs to first introduce the product and then to define the space to retain. In either case, with the advanced use of Internet and IT, Branding has also been improvised with usage of internet and online tools to enhance the brand value of a company. This paper aims to understand the value of Branding and correlate it with the necessity of the marketing communications to engage in practical and customized branding practices. It also explores the impact of marketing process on branding. Hence, the choice of the research topic is well justified. The choice of Australia as a country can be correlated with the fact that Australia is the fastest emerging economy where in the recent years have seen tremendous change in growth, both in the economic reforms and the response of the international markets to Australian Products where Virgin Australia a popular Airlines Company was selected in the study. Problem Statement Marketing communications are the responsibilities of business towards its customers because they show impact on the success of the business. While considering the business responsibility, business and organizations are paying attention towards achieving a business goal and the brand objectives that are mentioned in a marketing communications plan. The plan is implemented by a business to owing to the activities as these brand agencies and communities make a difference in the business. How does a business achieve success and growth totally depends upon its involvement of brand responsibility and an interest in environmental issues that are trying to reduce. A business is mainly interested to create and produce such goods that are highly in need of the customers and are demanded as per the society. At this end, companies voluntarily engage in the brand activity and environmental concern. But the major problem identified was that most of the organizations are failing themselves in manag ing marketing communications for increasing and maintaining their brand image across global markets. Especially, Virgin Australia is facing huge issues in recent times in maintain their branding using effective marketing communication plans. Due to lack of effective use of marketing communication plans and strategies, Virgin Australia faced issues with its customers and competitors in terms of brand recall. Research Objectives Each research to be conducted has to follow a defined path towards the objectives of the research that has been predefined. This ensures that the research conducted justifies the selected subject and also provides a comprehensive display of research and findings that would be concluded once the data has been assimilated. The primary aim of the study is to identify the impact shown by marketing communications on branding process of the organizations by taking Virgin Australia as Example Company. In order to achieve the aim of the study, the objectives that need to be achieved are: To identify the marketing communication factors that influence the branding process of the organizations integrated with the relative trends of internal and external factors that promote or limit the growth of organizations. To study the role played by marketing communications in maximizing the brand value of the company To study the impact shown by marketing communication strategies upon branding To identify the marketing communication and branding issues seen in Virgin Australia To recommend certain marketing communication strategies and plans to Virgin Australia for overcoming its current branding issues. Research Questions What impact does marketing communications show upon branding process of the companies? Does an effective marketing communication strategy result in increased brand value? What branding and marketing communication issues are seen in Virgin Australia? What strategies should Virgin Australia follow to overcome its current issues? Project Justification The main objective of the research is to stimulate the data and the concern that the marketing communications plans are carried out for increasing organizational brands. This makes a clear understanding that the research methodology is applied and implemented at this end and the main aim is achieved by giving an understanding that marketing communications of the business is very important for any business to strive at the competition that is faced in the market. Even in the companies, where the corporate plans are set, the main and the primary objective of the company is to satisfy the customer and even the employee satisfaction. The research suggests that the marketing communications matter for each industry as customers do impact over the success of the company and they are affected negatively or positively as per the company treats them (Fiorina, 2009). The main objectives and the aim of the research is set to carry the research methodology in such a manner that it is reflected as considering the profitability of the business and even the brand response that is now an integral part for the organization success. Expected Research Outcome As defined, marketing communications is an enlarged concept that were in the companies integrate environmental concerns and the brand issues in a business operation and this may lead to interaction of customers for an existing and a voluntary bias. Marketing communications is actually about managing the change that in a socially responsible manner in some different manner (Kesaprakorn, 2009). This is the prime cause of the dependence between the practical reasoning that can be induced and the relationship a company is able to share with its customers. With the factor that the business is being monitored and scrutinized with the public eye, such a worry has been resolutely decided. In accordance with the work orders that have to be fulfilled there always remains an element where in the brand impact of the different action needs to be identified with respect to the impact of the business decisions (Fiorina, 2009). The research study is a very essential study that matters for the company to find out the importance and the results of marketing communications in the company. As it is an integral part, it becomes necessary to survey the results as per the research. The research literature presents an understanding as of why these plans are important and how marketing communication strategies increase product or service brand. There are various elements of a marketing mix where in the companies can apply different modes of branding such as traditional methods of advertising and Classical Marketing mix. Event and sponsorships create a socially responsible image for the company. Internet and marketing have been detrimental to the success of the Branding in case of Organizations in Australia owing to the visibility of the company such that the branding is able to seek its space in the market. It is also imperative to note that a justified use of time and resources along with brand media and internet branding techniques give the company an opportunity to increase the effective communication with the companies and a better opportunity in creating a brand Image. An infographic survey reports that more than half of Twitter and Face Book talk about or majorly promote a product that is associated with the customer on brand media (De Chernatony, 2010). Australia has seen a drastic change in the economy in recent years owing to the different reforms and political initiatives that were taken to liberalize the country in terms of business and exports. In order to meet the competition that surfaces in the global market, an appropriate marketing and Branding strategy is the most imperative factor in determining the success of the organization. Brand management: The marketing communication strategies have been helping Australian organizations improved the way in which the products and services are marketed. The usage of web marketing has increased among various organizations in Australia (Urde, 2012). Delivering competitive advantage: The organization implements IT-dependent programs such as organizational learning, customer intimacy and business process reengineering that proves to be very valuable in achieving business goals and objectives. This delivers the company with long term competitive edge over its rivals. Enhancing customer support as well as satisfaction: A higher level of customer satisfaction cannot be achieved by any organization until and unless it employs a real time effective customer support process. Some of the channels that the organization uses are webinar, brand media, online sellers, smart phone and email. The key marketing strategy was to maintain the customer relationship management (CRM) system to keep a record of valuable data for the purpose of gaining an understanding future trends and customer and if the customers are happy then the brand value increases. Conceptual Framework Figure 1: Conceptual Framework Source: Own Research Methodology There are different kinds of research methodologies used by researchers in different studies; qualitative and quantitative (Creswell, 2013). The research methodology that will be adopted to complete this research is qualitative research method. It will allow the researcher to gain a thorough understanding role played by marketing communications in increasing branding, and also gets to identify and analyse the effect of marketing communications role in increasing branding. This is because the qualitative research method primarily focuses upon determining the nature of the impact of something on affected population. In this case, the selected research methodology will help the researcher minimise the context error by making use of marketing information as part of the primary data collection technique. Qualitative research method requires a small focused sample instead of large random sample sizes (Creswell, 2013). Both primary and secondary data is analysed in most qualitative research papers. The primary data is the first-hand data or the data gathered from information source and has not undergone any examination or analysis previously. Conversely, the secondary data comprises information collected and examined by researcher through sources like media, journals, etc. The qualitative research methods that have been used here include in-depth interviews using open-ended questionnaire, and analysis of secondary data. A combination of diverse and different data types and sources has been used to conduct an effective research. The sources for information on the research topic include both types of data, i.e. primary data and secondary data. The primary data will be collected by means of conducting interviews. The sample size for carrying out the interviews for collecting primary information would comprise a total 50 research participants form Virgin Australia, where 25 are the customers of Virgin Australia and the rest 25 are the employees of Virgin Australia. In order to conduct the interviews, a questionnaire will be developed, which will comprise of open-ended and close-ended questions. The questionnaire will be emailed to employees and customers of Virgin Australia so that they can give their responses at their convenience. The primary data collection is time-consuming and hence data gathered through it is not sufficient to meet the requirements of this study. Hence, secondary research is also conducted to gather information. The secondary data, on the other hand, would comprise media reports, internet materials and published research. The secondary data will be carefully extracted, and thoroughly studied as well as analysed for drawing relevant inferences or conclusions. This research method is quick as compared to primary data collection method. In order to organize the study effectively, an action plan is created, which lists all the activities to be undertaken during the research. There are many activities to be undertaken during the study including finding a topic, seeking its approval, drafting the proposal, data collection, drafting the study and proof-reading it. In order to conduct the research the choice of the tools and methods relies on the subject and the final analysis that has to be derived. In the research topic that has been chosen, the various elements of the research such as type of research, philosophy of the research to be conducted and the methods of data collection need to be identified in accordance with the needs of the research paper. Qualitative research pertains to the process of research that depends on assimilating qualitative data where in the data collected pertain to non-numeric and abstract definitions and explanations of the concept. On the other hand, the other suitable approach would be to conduct a Quantitative analysis where in facts and numbers form the basis of the findings after the numeric and real time data has been evaluated (Creswell, 2013). As per the course of the research that is to be conducted, A Qualitative research will be conducted to analyze the present trends and marketing and branding process of Virgin Australia with an effective explanation of how marketing communication strategies induce the branding and subsequent growth. Data Types and Collection Methods: The data to be assimilated for findings and analysis is of two basic types. Primary data is the first hand data that is collected such that the research entails a process where in the data is assimilated through firsthand experience. This involves choosing a sample of respondents and relent participation in surveys, interviews and groups Discussions such that personal opinions and effects can be captured. On the other hand, secondary data collection is a process where in the research aims to attain the objectives by entailing a further study of the researches that may have been conducted prior. This involves a thorough and in depth study of books, journals, papers and articles that have been published on the same subject. For the chosen research subject, a mixed approach that would include a questionnaire for assimilating primary data and a detailed study of the previous articles, books and journals to complete the secondary research would be used. Population Sampling and Sample Size A Defined set of 50 research participants would be targeted for the survey that would be circulated either through email or in person such that the the present practices in the respective companies can be defined. Also, along with the questionnaire an interview with some of the employees and customers of Virgin Australia will also be conducted to develop case studies to further lend weight age to the study being conducted. Ethical Considerations A research needs to adhere to the ethics associated with the research in order to comply with the basis of the morale associated with the research. It has been ensured that the participation of the respondents was voluntary and not forced upon or leveraged in any circumstance. It has also been ensured that the privacy of the respondents has been maintained. Thirdly, the answers that were assimilated were kept under security in order to curtail and tampering and the details of the respondents have been strictly used in the process of the research and not distributed to any third party per say. Even though the research would be effectively planned and shall adhere to the timelines that have been specified, it might face certain limitations as per the norms and regulations to be followed. Based on Assumptions, some of the research limitations that can be faced are: More time should be allotted to the study for better efficacy of the results and findings Hesitation of the respondents in sharing the details of their companies Time constraint to conduct the interviews and surveys owing the dependence of the process on the availability of the respondents Limited access to internal company reports in case of case studies and secondary research Organization of the Study To make the study clear, it is divided into five chapters as Introduction, Literature Review, Research Methodology, Analysis and Discussion and Conclusion. This is the first chapter, which discusses the topic in brief. This chapter lists the research aims and research question that will be required to be addressed in the study. It also introduces the scope of the research and gives a brief of the following chapters This chapter will discuss the topic in detail and is based on the secondary data gathered by referring the peer-reviewed journals and articles. The focus will be on discussing the use of marketing communications in increasing organizational branding. Overall, the use of the effective marketing communications has reduced the barriers to innovation thereby blazing new paths to innovative business models, products and services. The company has used advanced technology to build a positive image in the technology industry. This chapter will provide account of the research method adopted to gather data in the study. Interviews will be conducted among employees and customers of Virgin Australia about their branding process and use of marketing communication strategies to gain brand advantages. Also, secondary research will be gathered in order to establish the research objectives. This chapter will discuss the responses of the employees and customers recorded by interviewing them. It also discusses the secondary data of the literature review. This chapter will conclude the study and provide recommendations for Virgin Australia in order to get branding benefits using marketing communication strategies. Gantt Chart A total time period of 12 weeks has been requested for the research. A periodic breakdown of the work structure can be given as: Action Plan / Time in Months 1 2 3 4 5 6 7 8 9 10 11 12 Selecting, Finalising and Justifying the Topic selected for the research Identifying the Research Aim and Objectives Developing the research methodology to be followed Completion of the Secondary research Drafting the Questionnaire Conducting the Surveys Conducting Interviews Assimilation and analysis of data collected Assimilating findings and conclusions Rechecking the document and proofreading Final Submission The Overall Budget The overall budget for the project was around $3000 because the study needs interviews and surveys that involves participants from different areas. Project Justification Overall it can be indicated from the above proposal that this study will be focusing towards a crucial area. The findings of the study can be used in the future to use enable the start-ups determine that how should companies use marketing communication for increasing brand value. Also, it can be indicated from the report that the use of marketing communication strategies by Virgin Australia has opened up many platforms to manufacture new products and cater to the needs of the consumers. The case of Virgin Australia a popular Airlines Company is taken in the proposal. The primary research will gather the opinions of customers and employees of Virgin Australia on their marketing and branding process. It is expected that they have highly benefited from it and also it has helped them cope with the competitive environment effectively. When CSR plans are thought to be implemented, the major objective is to have a good communication and even fulfill social responsibility. Social responsibility towards the suppliers, customers, community, government and colleage have become important because strong financial business is making ways to reach to their customers and give them benefits while communicating their needs and the reviews regarding the products or the services. It becomes a problem for the society when these strategies are not fulfilled because organizations are working for benefit of customers and primarily for Organizations. References Aaker, D.A., 2009.Managing brand equity. simon and schuster. Balmer, J.M., 2011. Corporate identity, corporate branding and corporate marketing-seeing through the fog. European journal of marketing, 35(3/4), pp.248-291. De Chernatony, L., 2010. Creating powerful brands. Routledge. Keller, K.L., 2013. Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, pp.1-22. Van Riel, A.C., Liljander, V. and Jurriens, P., 2011. Exploring consumer evaluations of e-services: a portal site. International Journal of Service Industry Management, 12(4), pp.359-377. Jo Hatch, M. and Schultz, M., 2012. Relations between organizational culture, identity and image. European Journal of marketing, 31(5/6), pp.356-365. Urde, M., 2012. Brand orientation: A mindset for building brands into strategic resources. Journal of marketing management, 15(1-3), pp.117-133. Creswell, JW (2013). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Chang, H. H., and Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries Journal, 29(12), pp. 1687-1706. Hart, DM (Ed.). (2003).The emergence of entrepreneurship policy: governance, start-ups, and growth in the US knowledge economy. Cambridge University Press. Juntunen, M., Juntunen, J., and Juga, J. (2009). Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers. Journal of Brand Management, 18(4-5), pp. 300311. Naud, W, Gries, T, Wood, E, and Meintjies, A (2008). Regional determinants of entrepreneurial start-ups in a developing country. Entrepreneurship and Regional Development, 20(2), pp. 111-124. Tsang, EW (1994). Strategies for transferring technology to Australia. Long Range Planning, 27(3), pp. 98-107.